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Don’t Judge A Car By Its Cover

Don’t Judge A Car By Its Cover

I have a friend who repairs/restores cars for fun. He has several of them stashed in various places all over town at any given time (barns, garages, carports, parking lots). I helped him work on a car one time, and I thought it was a lot of fun. He bought an engine on...
Video: 1970s Fig Newton Commercial

Video: 1970s Fig Newton Commercial

I like TV commercials. I especially like a TV commercial that inspires me to actually want to buy a product. When I see a good ad, I cheer. When I see a bad one, I tweet about it, or show it to a bunch of friends so we can laugh at how awful it is. This commercial,...
The Burn In Listerine – A Brilliant Marketing Ploy

The Burn In Listerine – A Brilliant Marketing Ploy

Are you a mouthwash person? If so, you’re like millions of others who value their oral hygiene. And like millions of others, you probably don’t know which mouthwash is the best for you. But if you’re like me, you use Listerine. And if your like me, you use it for only...

What I Mean When I Say “Cool”

Something I’ve recently caught myself doing is calling features and benefits “cool” when talking to friends and customers. For me, this is natural, and it’s the result of good intentions. Cool means everything wonderful and worthwhile. It’s actually a business...