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Month: February 2011

Your Internet Speed Explained: Megabits vs. Megabytes

I called my ISP the other day (Qwest) to ask for an upgrade on the speed of my DSL line at home. When I did, I learned something  very interesting: Qwest employees don’t know the difference between a megabit and a megabyte. Cut them some slack, you may say… it’s an easy mistake to make. Right? Wrong—this is a glaring error. There’s a massive chasm between the two. And for a company that eats, sleeps and breathes megabits, they should be all over this. They’re in the business of selling data transfers at “bits per second,” not storing chunks of data on electronic storage devices in bytes. The gentleman I spoke to on the phone told me that the top speed I could get at my house is “12 megabytes,” so I interrupted him and said “you mean megabits, not megabytes.” He was confused and made some comment like as “Uhh, yeah, same thing.” C’mon! They’re NOT the same thing! Would a Pepsi salesman say Pepsi and Coca-Cola are the same thing? According to Google’s handy-dandy SERP calculator, 12 megabits is only 1.5 megabytes. If my math is then correct, that means that a transfer rate of 12 megabytes per second is eight times the speed of 12 megabits per second. Now isn’t that shocking, considering that you’re paying lots of money for your internet, and the price is based on the...

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Definition Of A “Content Farm”

One of the hottest topics in search quality discussions so far in 2011 has been “Content Farms,” and I think it’s none too soon. I despise them. They give almost no value to consumers at all, and whatever value they do give is overshadowed by obnoxious advertising. Defining them can be a little difficult sometimes, so for the record, here’s my simple definition. Content Farm: A website that gives a visitor the smallest amount of useful content possible, while bombarding that visitor with as much spam or advertising as possible. Oftentimes, spammy websites will house somewhere around 3% helpful information and up to 97% junk, pop ups, banner ads, text ads, floating images, flash and other garbage that none of the users are actually interested in. Usually, these sites will squeeze in just barely enough good stuff to draw a visitor in, and try to distract them from the main reason they were there in the first place with interruptive advertising that generates revenue for the website, at the expense of the visitors experience. Examples: Wikipedia is not. Song lyrics websites are. Websites that have lyrics for pop music are the most egregious offenders, and are all illegally profiting from copyright violations anyway. Again, I’ll say that I despise them. I hope by the end of the year, search engines will have found a way to circumvent them and we’ll just...

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Inbound Marketing Certified Professional

I just recently took the “Inbound Marketing University” training course and exam. I guess I should smile… because I can now say that I am an “Inbound Marketing Certified Professional,” which is cool for for the 1% of people in the world who actually know what that means. Hehe. Ok, so I’m being silly. It’s actually pretty cool. And in case you’re not exactly sure what Inbound Marketing means, here’s a quick definition, straight from the certificate itself: “Ron Stauffer – Inbound Marketing Certified Professional: This certificate acknowledges the recipient’s proficiency in Inbound Marketing principles and best practices, including blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.” In plain English, that means I know lots of cool things about blogging, Facebooking, Tweeting, Google Analytics, AdWords, and more. So if you’re stuck and have tried lot of old-fashioned (offline) advertising, maybe your marketing plan needs a kick in the pants from an Inbound Marketing Certified Professional. If so, call...

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Business Lessons From The Godfather

For those of you who’ve seen it, it’s almost not even worth mentioning that The Godfather is one of the best movies ever made. Yes, it’s a gangster movie. Yes, it’s full of blood, killing, sin and sorrow. And yes, it’s full of astounding business lessons as well. There are far more references to business than I can mention here, but here are the top dozen that really stand out. And if you haven’t seen it, please add it to your Netflix queue as soon as you possibly can. Trust me, you’re already running behind. Here Are 12 Business Lessons From The Godfather Make them an offer they can’t refuse. Don’t discuss business at the table. Don’t ever take sides against the family. Never lose your cool. Let the other guy lose his temper. You’re better than that. Insist on hearing bad news immediately. It’s not personal, it’s strictly business. Keep your friends close, and your enemies closer. Never hate your enemies—it affects your judgement. Never tell anybody outside the family what you’re thinking. The richest man is the one with the most powerful friends. Your enemies always get strong on what you leave behind. A man who doesn’t spend time with his family can never be a real man. If you want a good model of a (Hollywood) example of the consummate businessman, Michael Corleone is about as...

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