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Category: Marketing

What is “Dogfooding”?

So there’s an important concept in the tech world that has a very strange name… I tell clients about the concept frequently, and usually get laughter when I mention the term: dogfooding. Say what? What is dogfooding,...

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Don’t Buy the Cheap Pens!

I have nothing against promotional products. I like promotional products. I like the people that sell them, and I like the amazing kinds of products that are available today. But there’s one promotional product I...

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What Marketing Is NOT

Every once in a while I’ll hear somebody make comments about how the essence of marketing is to “throw stuff out there and see what sticks.” Normally I don’t say much in response to this, but sometimes I...

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