Select Page

Utterly Useless Marketing Terms

Marketing is a strange industry. It’s both an art and a science. When a marketing campaign is done right, it can be downright electrifying. And when it’s done wrong, it can be obnoxious, unappealing or just plain ridiculous. Instead of just taking great...

What is “Dogfooding”?

So there’s an important concept in the tech world that has a very strange name… I tell clients about the concept frequently, and usually get laughter when I mention the term: dogfooding. Say what? What is dogfooding, anyway? Yes, it’s an awfully...

Don’t Buy the Cheap Pens!

I have nothing against promotional products. I like promotional products. I like the people that sell them, and I like the amazing kinds of products that are available today. But there’s one promotional product I absolutely can’t stand. Cheap pens. You...

What Marketing Is NOT

Every once in a while I’ll hear somebody make comments about how the essence of marketing is to “throw stuff out there and see what sticks.” Normally I don’t say much in response to this, but sometimes I just want to tell people “Um,...

My Best (and Worst) Marketing Story Ever

Here’s a true story about a little company that had one of the most brilliant campaigns I’ve ever personally responded to. Background: I used to work in the building industry. We were a small company that was capable of some amazing work, but we were not...
The Burn In Listerine – A Brilliant Marketing Ploy

The Burn In Listerine – A Brilliant Marketing Ploy

Are you a mouthwash person? If so, you’re like millions of others who value their oral hygiene. And like millions of others, you probably don’t know which mouthwash is the best for you. But if you’re like me, you use Listerine. And if your like me, you use it for only...