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What I Mean When I Say “Cool”

Something I’ve recently caught myself doing is calling features and benefits “cool” when talking to friends and customers. For me, this is natural, and it’s the result of good intentions. Cool means everything wonderful and worthwhile. It’s actually a business...

MacWorld’s Shortened URLs

It’s no secret—I like URL shorteners. A lot. And as long as my mind’s still stuck on the subject of technologies that were ahead of their time… I was leafing through my MacWorld magazine at the kitchen table the other day, and saw (as I’ve seen...

Remember AOL Keywords?

How many of you remember watching TV about a decade ago, and seeing commercials for large, well-known companies (and I mean really large ones—say, for example, Proctor & Gamble) and hearing “visit us on the world wide web at www.tidedetergent.com, or type...