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Why Have a Website?

[About two years ago, I gave a presentation to a business group about websites and their effectiveness as a marketing tool. I’ve had this sitting in my “drafts” section forever, so I figured it was time to actually post it.  -Ron] When I ran my own...

Why NOT To Use A .CO Domain

A while ago, I received an email from a friend asking if he should get a .CO domain for his website. I thought for a while, and gave him my answer. “No.” He responded, thanking me, and then asked me why not. I thought for a longer while, then gave him...

Definition Of A “Content Farm”

One of the hottest topics in search quality discussions so far in 2011 has been “Content Farms,” and I think it’s none too soon. I despise them. They give almost no value to consumers at all, and whatever value they do give is overshadowed by...

The Most Important Parts Of An eCommerce Website

Photography It’s shocking to me how hard it is to get merchants to actually spend money on photography, when the only thing that will allow a potential customer to trust you enough to purchase a product sight unseen is a picture! Think about it: would a customer buy...

Does Anybody Use Tag Clouds?

Recently I’ve really been trying to view websites through the eyes of users, and not as a web designer. As much as possible, I always try to ask myself “would users find this helpful?” Sometimes I see trends that are very helpful to users (example:...